Dubai Holding launches ‘Life Goals’ initiative this Ramadan to upskill and empower blue-collar workers

Dubai Holding launches ‘Life Goals’ initiative this Ramadan to upskill and empower blue-collar workers

  • Initiative includes a strategic partnership with Visa to enhance workers’ financial resilience through curated financial literacy courses for over 9,000 blue-collar workers
  • Dubai Holding companies to deploy a series of activations during Ramadan to enhance workers’ wellbeing and recognise their meaningful contributions
  • The Group continues to act on its commitment to creating a positive and sustainable impact on the community following several initiatives over the years

Dubai Holding, a diversified global investment company with presence in over 13 countries, announced today its latest community initiative – Life Goals – set to launch this Ramadan with programmes rolling out throughout the year. Life Goals centres around enhancing the financial resilience of blue-collar workers and recognising their significant contributions to the Dubai ecosystem.

Under Dubai Holding’s strategic partnership with Visa, world leader in digital payments, free and comprehensive financial literacy courses will be provided with the aim to enhance the financial inclusion of over 9,000 blue-collar workers within the Group and with the support of volunteering employees from both Dubai Holding and Visa. Courses will cover budgeting, spending, saving and cards as well as how to identify and protect themselves from fraud. 

Dubai Holding’s Life Goals initiative will also see a series of activations across some of the Group’s destinations and communities to reward workers and enhance their wellbeing. Throughout the month of Ramadan, Dubai Holding entities will organise the delivery of Iftar and care parcels to workers’ accommodations through efforts from Jumeirah Group, Dubai Community Management, Dubai Holding Real Estate and others. Dubai Holding entities will also facilitate access to various experiences and services, including healthcare check-ups through Dubai Holding Asset Management, as well as free visits to a number of parks and attractions across Dubai Holding Entertainment’s portfolio.

Huda Buhumaid, Chief Impact Officer, Dubai Holding, said: “Blue-collar workers in the UAE are a key stakeholder group that play a crucial role in the country’s socio-economic development and have a direct impact on the success of any business. As the UAE continues to prosper and cement its position as a leading business hub, it is paramount that we prioritise financial literacy for all members of our workforce. By providing access to financial education and resources, we empower individuals to make informed decisions and achieve financial stability, contributing to their wellbeing and leading to improved quality of life.”

Buhumaid, added: “As a socially responsible business that operates For the Good of Tomorrow, Dubai Holding has a responsibility to create a sustainable future for its stakeholders and the wider community – acting as an influencing force given our scale and position. We are delighted to be partnering with Visa who shares a similar commitment towards the fulfilment of this responsibility and the achievement of SDGs for a better, more prosperous future for all.”

“We are thrilled to partner with Dubai Holding on the Life Goals initiative, which underscores Visa's commitment to enhancing financial literacy and inclusion as well as building trust in digital commerce for all members of society. Empowering blue-collar workers with the knowledge and tools they need to achieve their life goals is a key step towards creating a resilient community," said Carl Manlan, Head of Inclusive Impact and Sustainability for Central & Eastern Europe, Middle East & Africa at Visa.

The initiative is set to launch at the start of Ramadan with planned programmes to be rolled out throughout the remainder of the year. This initiative reaffirms Dubai Holding’s commitment to focus on employee welfare as part of its Groupwide Sustainability Strategy, contributing to different pillars of the strategy, including the People and Culture pillar as well as the Corporate Social Responsibility pillar. Through this initiative, Dubai Holding supports achieving the United Nations Sustainable Development Goals – SDGs 8.10 and 10.C (Decent Work and Economic Growth and Reduced Inequalities) – and is fully aligned with the national agendas, plans and initiatives in this space.