Huda Buhumaid

CHIEF MARKETING OFFICER
Buhumaid successfully steers Dubai Holding's strategy including matters pertaining to its companies; Jumeirah Group, Dubai Properties, TECOM Group, Dubai Asset Management and Arab Media Group.

Huda Buhumaid joined Dubai Holding in 2006, responsible for the conglomerate’s branding, marketing, corporate communications, public relations and CSR.

Over the last few years, Buhumaid has successfully launched several strategic projects both at the Corporate Office and portfolio companies which won many awards.

Prior to joining Dubai Holding Corporate Office, Buhumaid was Managing Director – Marketing & Communications, Dubai Group. She oversaw the marketing and communications strategies for Dubai Group subsidiaries in various international markets. Buhumaid successfully developed and launched new brand identities for companies such as Borse Dubai, Emirates Investment Authority, as well as re-branding Dubai International Financial Exchange into NASDAQ Dubai.

Previously, Buhumaid worked with Citibank UAE quickly moving the ranks from Marketing Manager – Credit Cards to Assistant Vice President – Marketing and Business Development. At Citibank, Buhumaid launched several “first” initiatives, including the online and mobile banking services, which received several advertising recognitions.

Buhumaid is a graduate of the Executive Leadership Programme, INSEAD, UAE, holds a master’s degree in Organisational Excellence with Honours from Bradford University, UK and a bachelor’s degree in Business Administration from Higher Colleges of Technology, Dubai.

Buhumaid is a board member at Awqaf and Minors Affairs Foundation, Dubai Women's Establishment, "Hala China" a joint venture with Meraas and Uptown School Advisory Board.  Previously was the Vice Chair of Dubai First, a consumer finance company and the Middle East Public Relations Association, she also served on the boards of TECOM Group and Khaleej Times.

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