Huda Buhumaid

Huda successfully steers Dubai Holding's sustainability, marketing and communications strategies, with oversight for the Group’s portfolio of companies, including Dubai Holding Asset Management, Dubai Holding Real Estate, Dubai Holding Hospitality, Dubai Holding Entertainment and Dubai Holding Investments.

Huda Buhumaid is the Chief Impact Officer, responsible for driving impact through sustainable business practices throughout the Group, including environmental and social, as well as overseeing Dubai Holding’s branding, marketing, and corporate communications functions.

Since joining Dubai Holding in 2006, Huda has successfully launched several strategic and award-winning projects across Dubai Holding and its companies that operate within different key sectors, including real estate, hospitality, retail and entertainment.

Previously, Huda worked with Citibank UAE as Assistant Vice President – Marketing and Business Development. At Citibank, Huda launched several first-of-their-kind initiatives, including widely acclaimed ones such as online and mobile banking services.

Huda is a board member at a number of organisations, including the Higher Colleges of Technology, Hamdan Bin Mohammed Smart University – School of Business and Quality Management, Endowments and Minors’ Trust Foundation, Dubai Women’s Establishment, Certares Holdings, Malta Properties Company, Centre of Excellence for Applied Research & Training (CERT), and Dubai Waste Management Company. She is the Vice Chair of the Private Sector Advisory Council and a member of Dubai International Communications Committee, which operates under the umbrella of the Government of Dubai Media Office. Previously, she was Vice Chair of consumer finance company Dubai First as well as the Middle East Public Relations Association (MEPRA), and a board member at Khaleej Times and Hala China.

Huda is a graduate of the Executive Leadership Programme, INSEAD UAE, and holds a Master’s in Organisational Excellence with Honours from Bradford University, UK, and a Bachelor’s in Business Administration from the Higher Colleges of Technology, Dubai.

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