Promoting health and wellness in the workplace and community

In 2007, we officially launched the Dubai Holding Wellness Programme to develop organisation-wide wellness policies and initiatives, and encourage health and wellbeing in a variety of forms. From simple healthy eating campaigns to sponsorship and participation in national events and initiatives such as the Dubai Marathon, Dubai Holding SkyRun and Blood Donation Drive, to organised treks to Mount Kilimanjaro and Nepal, Dubai Holding actively encourages employees, their families and the wider community to reap the benefits of a healthier lifestyle.

Dubai Holding SkyRun

Dubai Holding has been a proud sponsor of Dubai Holding SkyRun, Dubai’s original vertical race and one of the most popular fundraising events, since 2003. A run up the 52 floors, 1334 steps, and 265 meters of the prestigious Jumeirah Emirates Towers Offices, it is an official race of the Dubai Sports Council, in aid of Al Jalila Foundation to support Obesity Research in the UAE.


Dubai Holding SkyRun 2017 was the inaugural race of the Vertical World Circuit 2017 organised by the International Skyrunning Federation, which brings together the world's most iconic skyscraper races to create a year-round calendar of global vertical races. Dubai plus another nine iconic skyscrapers in prestigious global cities feature in the 2017 Vertical World Circuit including London, New York, Paris, Manila, Sydney, Beijing, Shanghai, Osaka and Hong Kong.


The upcoming edition of Dubai Holding SkyRun 2019 will take place on 25 October 2019. 

For registration, visit : dubaiholdingskyrun.ae

Recharge Fitness Programme

Recharge is a fitness programme, introduced jointly with Meraas, to encourage our employees to adopt healthier lifestyles. The programme, which complements our existing portfolio of fitness and wellness programmes, aligns with the wider vision of Dubai to create a happy and prosperous society.

‘Recharge’ is designed to be an inclusive, digital and tech-oriented programme, incorporating gamification elements which make it both interesting and engaging for participants. Over 3,000 employees have participated in four wellness challenges as part of the programme.

The programme, overseen by a dedicated committee, also supports employees in meeting their wellness goals by providing a series of comprehensive health awareness workshops and wellness seminars that are especially designed with the help of data collected during the challenges. These are focused on a range of pertinent topics including nutrition, fitness activities, weight loss, and intervention programs to help with smoking cessation, stress reduction and sleeping patterns. 

Dubai Holding Burj Al Arab Swim

Dubai Holding is proud to present Dubai’s most scenic swimming event ‘Dubai Holding Burj Al Arab Swim’! Set against a magnificent backdrop, this race is the only chance to swim around the iconic Burj Al Arab Jumeirah.


A fun-filled community event with emphasis on health and fitness, the Dubai Holding Burj Al Arab Swim is one of the most popular fundraising events in the Emirates since the first swim in 2002.


All funds raised are donated to Al Jalila Foundation Obesity Research Fund to support obesity research and work towards awareness, education and treatment of obesity in the UAE. Nearly 700 participants of all abilities participate in 1600 meters or 800 meters swim organised by Wild Wadi in partnership with Jumeirah Group.

Al Salam Cycling Tournament

The Al Salam Cycling Tournament is one of Dubai’s premier cycling events. The tournament is held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and sponsored by Meraas and Dubai Holding. The 2018 race was the largest of its kind, with participants from the wider GCC region taking part, and a total of AED 3 million awarded to race winners.


The tournament consists of 3 races, welcoming the participation of 200 competitors in total, who tackled a route stretching 124 kilometers.


The first race was held on December 20 2018, and was dedicated to the UAE Nationals category. The total number of racers added up to 60 contestants who competed as either individuals or groups. The second race was held on January 17, 2019 and dedicated to elite athletes and cycling professionals, including UAE nationals, expatriates and residents from other GCC countries. The race was comprised of 10 contestants from the first race, 15 from the UAE National Team, 15 qualifying expatriates and 10 from Saudi Arabia, Bahrain, Kuwait and Oman combined – a total of 80 competitors in the race.


The third race was held on February 7, 2019 and was dedicated to the UAE amateur cyclists. Dubai Holding’s support for the Al Salam Cycling Tournament is in line with the organization’s commitment to enhance the community’s lifestyle and encourage residents to live a healthy and active lifestyle.

XYoga Dubai festival

As part of our ongoing partnership with the UAE-based action sports brand XDubai, for the third year in a row Dubai Holding was the presenting partner of the 2019 edition of the popular XYoga Dubai festival. The emirates largest yoga festival took place on 1-2 February 2019 at the ever-popular Kite Beach in Dubai.

Set against the iconic Burj Al Arab Jumeirah Hotel, XYoga Dubai attracted over 17,000 yogis over two full days of classes and workshops, which are designed for yogis of all ages, fitness goals and abilities. The festival featured more than 60 yoga sessions, which included the attendance of Bollywood star Nargis Fakhri and football legend Luis Figo.

Dubai Marathon

Dubai Holding is one of the founding sponsors of the Standard Chartered Dubai Marathon - Dubai’s official marathon. Since its inception in 2008, thousands of our employees have taken part across various categories, and we have consistently represented the largest corporate contingent participating in the race.


In 2011, we introduced the UAE Nationals Category aimed at encouraging UAE Nationals to participate in the race, and are proud of the many Dubai Holding employees who have won these categories.


In 2015, three-time Olympic Champion and world record holder Kenenisa Bekele from Ethiopia represented Dubai Holding at the Dubai Marathon as Ambassador of our Wellness Programme – acting as a true inspiration for our colleagues and the community to take up the challenge and push their own limits.


The 2019 edition of the marathon saw over 3,150 Dubai Holding employees take part, keeping the Group’s multi-year record for fielding the largest corporate team at the event.

Globe Soccer Awards

Dubai Holding was the title sponsor of the 10th edition of the Globe Soccer Awards, one of the most highly anticipated international football events. Held at Madinat Jumeirah in Dubai on January 3, 2019, the show welcomed many of the world’s greatest stars, including Cristiano Ronaldo. Over 200 members of the international football community, including players, managers, agents and executives, gathered to celebrate outstanding performances in football.


Hosting this marquee event in the international annual sports calendar allowed us to showcase our Emirate’s fantastic hospitability and venues to a global audience, whilst enabling us to engage with the wider community. We are proud to have partnered with Globe Soccer Awards, and welcomed many of the football world’s biggest stars to Dubai.

Spartan Hatta Race

The second edition of the highly-anticipated XDubai Spartan Race kicked-off on November 2018. The competition pushes ‘Spartans’ to tackle a challenging terrain comprising obstacles, barbed wires and rope ladders – among others – across Hatta’s beautiful landscape. The three races, Spartan Sprint, Spartan Super and Spartan Kids, vary in distance and difficulty to accommodate participants of all fitness levels and age groups. Organised by Spartan Arabia and Dubai Sports Council (DSC), and sponsored by XDubai and Dubai Holding, the race took place on November 16, 2018 at the majestic Hatta Mountain Bike Trail Centre in Dubai.


XDubai Spartan Race is the second event to be hosted under the partnership between Dubai Holding and XDubai. This wellness-focused collaboration was created to encourage people from across the UAE to lead a healthier and happier lifestyle, extending the scope and influence of Dubai Holding’s award-winning Wellness Programme. Dubai Holding is also proud to be the recipient of ‘The Largest Contingent’ title for the 2017 edition of XDubai Spartan Race.

Dubai Fitness Challenge

Dubai Holding is proud to partner with Dubai Fitness Challenge, a month-long, free-of-charge programme for residents and visitors of Dubai. This is a government-led initiative aimed at promoting wellness and physical activity and encouraging people to adopt healthier lifestyles.

The last edition of the Dubai Fitness Challenge took place from 26 October until 24 November 2018. The multi-disciplinary programme consisted of multiple fitness stations across the Emirate, offering more than 100,000 people the support and environment they need to achieve the target of spending 30 minutes a day, for 30 days, on sports and physical activity.

In an effort to contribute to its employees’ wellbeing, Dubai Holding held 152 fitness activities across the group. The company also introduced various incentives to recognize the most active employee, and most active company.

XDubai – Dubai Holding Partnership

Through a series of initiatives, campaigns, and high-profile events over the past 10 years, the Dubai Holding Wellness Programme has encouraged staff, their families, and the wider community to reap the benefits of a healthier lifestyle.


Dubai Holding has taken the next step in that journey, by partnering with XDubai – the city’s leading action sports organiser.


This exciting new partnership gives residents and visitors of all ages and fitness levels a chance to stay active, and make their mark in Dubai’s ever-growing sports and fitness culture.


To find out more, we invite you to enjoy #MakeYourMark – a new short film celebrating this partnership, and giving the city a glimpse of what they can expect from Dubai Holding and XDubai!

Dubai Holding Heroes

Dubai Holding Heroes supports employees in their personal endeavour of physically challenging expeditions. Every six months, 10 employees from across the Group are selected through a panel to undertake their expedition of choice.


The Programme encourages adventures such as climbing mountains, arctic expeditions, international marathons etc. Dubai Holding Heroes provides employee with an opportunity to fulfil their dreams outside the corporate environment.


The programme began in November 2016 with an expedition to Mt. Kilimanjaro Tanzania in aid of Al Jalila Foundation to mark the 45th UAE National Day.

Sandstorm Marmoum powered by Dubai Holding

Held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Dubai Holding hosts Sandstorm, the UAE’s largest obstacle race in the heart of the Al Qudra Lakes, within Dubai’s Al Marmoum Conservation Reserve Dubai.


Sandstorm Marmoum 2017 saw more than 2800 racers take part, ranging from amateur enthusiasts to elite athletes, led by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai.
Two versions of the course featured more than 30 and 40 unique and challenging obstacles for the 5km and 10km races respectively, and spread over four terrains – rock, sand, water and mud.


Racers climbed, crawled, ran, and slid across a variety of obstacles designed by an award-winning race director. The obstacles featured in the challenge included Big Red, Monkey Business and Sandstorm Drop, three of the largest obstacles seen in a UAE race.

Global Corporate Challenge

From 2011 - 2014, Dubai Holding employees have taken part in The Global Corporate Challenge, a leading global corporate health initiative aimed at creating a positive health culture in the workplace. The programme encourages participants to take 10,000 steps per day on a virtual walking journey around the world over 100 days. Friendly competition from over 45,000 fellow teams from around the globe keep participants motivated in completing the challenge.


In 2014, 917 Dubai Holding employees from the corporate office and portfolio companies took part in the challenge for the fifth consecutive time. Together, Dubai Holding team recorded a total distance of 709,517km, which equates to walking around the world 17.7 times and burning nearly 45 million calories.

Mount Kilimanjaro Expeditions

Dubai Holding employees have undertaken grueling expeditions to Mount Kilimanjaro a number of times over the past few years. As the world’s highest free-standing mountain at 5,895m above sea level, the trek represents a real challenge for the mind and body. Nearly 25,000 people attempt to climb Kilimanjaro every year and The Kilimanjaro National Park estimates that only 41% of trekkers actually reach the Uhuru summit.


In July 2009, Dubai Holding’s Chief Executive Officer, Ahmad Bin Byat, led the first expedition team including Chief Executives from our portfolio companies in support of Dubai Cares, a charitable organisation which strives to improve children’s education in developing countries.


In January 2013, the second expedition consisted of ten senior management members from across portfolio companies, including TECOM GROUP, Jumeirah Group and Dubai Properties Group. This expedition was in support of Manzil, a non-profit centre catering to individuals with mental challenges from 4 to 30 years of age.

Dubai Holding Women's Run

Since 2011, Dubai Holding supported the Dubai Women’s Run, Dubai’s first road race dedicated to women. In 2013, Dubai Holding introduced the UAE National Category to recognise the fastest Emirati women in the race, and awarded cash prizes to the top three runners in each of the 5K and 10K races. Additionally, Dubai Holding awards cash prizes to the ten fastest runners in both races as part of our sponsorship of the event.


The UAE National category was created as part of Dubai Holding’s Corporate Wellness Programme, and is a natural progression from its support of the UAE National Category at the Dubai Marathon each year.


In 2014, Dubai Holding announced title sponsorship of Dubai Women’s Run. Following this sponsorship, the race was renamed to Dubai Holding Women’s Run. This sponsorship is reflective of our commitment to empowering women through sports.