The development of Dubai’s tourism industry is one of the key pillars of the Emirate’s diversification strategy. Dubai Holding fully supports the strategy in growing this important industry through its companies, Jumeirah Group, Dubai Properties Group, and newly formed Family Entertainment & New Media Group.
Dubai is now established as one of the most sought-after tourist destinations in the world. It enjoys extensive connectivity, modern infrastructure and a vast choice of hotels, and also boasts an enviable range of attractions catering to all types of visitors to the Emirate.
Dubai Holding has been a key player in the development of significant tourist attractions through its companies, which are responsible for some of Dubai’s favourite and most iconic tourist hotspots.
Global Village, managed by Dubai Holding’s Family Entertainment & New Media Vertical, is one of Dubai’s longest established tourist attractions having opened in 1997.
Global Village offers world-class cultural and family entertainment, featuring 32 pavilions representing more than 75 countries with different cultures, the popular attraction sees over 5.3 million guests, with on-site transactions topping AED 2 billion in 2015.
Wild Wadi Waterpark
Jumeirah Group’s Wild Wadi Waterpark opened in 1999, it's the first themed waterpark in the region, and set the standard for others to follow. It has received international awards for the quality of its 30 rides, its safety record and also for its innovation. Wild Wadi welcomes over 700,000 visitors a year, averaging around 2,200 thrill-seekers every day, and at peak times sees the guest numbers swell to 5,000.
Other theme parks have been attracted to Dubai thanks to the success of Wild Wadi, and now there is an impressive range of water and other attractions open to residents and visitors alike. Together these enhance the appeal and competitiveness of Dubai as an international tourism and leisure destination, with the added value of the quality of the facilities and the high standards of training, supervision and security.
Jumeirah Beach Residence (JBR)
Representing another of Dubai’s highest footfall tourist areas, JBR , was developed by Dubai Properties Group and is the city’s first outdoor beachfront destination.
A 1.7km pedestrian-friendly promenade, JBR features over 305 retail outlets including 5-star hotels, boutiques, high street retailers, outdoor and indoor entertainment, and a diverse range of international cuisines across a multitude of restaurants. Popular with residents and tourists, the cobblestone boulevard of JBR attracts over 12 million visitors every year.