Caring for our environment and supporting sustainability
Dubai Holding recognises our responsibility for caring for the environment and promoting sustainability. We strive to encourage eco-awareness, minimise environmental impact, and choose sustainable products and services wherever possible across all of our companies, often through innovative methods tailored to each industry and business.
Dubai Turtle Rehabilitation Project
All species of marine turtles are listed as endangered species, our native Hawksbill turtles are critically endangered, with only an estimated 8,000 nesting females remaining in the wild worldwide. The Dubai Turtle Rehabilitation Project is a conservation initiative run by Jumeirah Hotels & Resorts and Dubai’s Wildlife Protection Office, the only initiative of its kind in the region.
Based at Jumeirah Burj Al Arab and Madinat Jumeirah, the main aims of the project are to rescue and rehabilitate sick or injured turtles found in the region’s coastline, before releasing them back into the wild. Education is a major part of the programme with opportunities for children, visitors and residents to learn about these special animals, and what we can do to help the species survive.
Since 2009, Dubai Holding and its companies have participated in Earth Hour, demonstrating our continued commitment to the environment by limiting the use of electricity for an hour each year. Dubai Holding owned companies such as Dubai Properties and Jumeirah Group are partners in Dubai’s official marking of Earth Hour in collaboration with Dubai Electricity and Water Authority.
At Dubai Holding, every hour is Earth Hour and our employees are encouraged to adopt energy conservation as a way of life. Initiated in 2007 in Sydney, Australia, Earth Hour is the world’s largest grass-roots environmental movement, uniting people to take action on climate change. It has become a global phenomenon reaching out to 1.8 billion people across 172 countries.
Green Procurement Strategy
Dubai Holding and its companies strive for sustainable supply chain management. Our Green Procurement Strategy considers environmentally-preferable products wherever possible, using buying power to stimulate market demand for eco-friendly products and services.
Across all of our companies we advocate environmentally-friendly practices including using energy-efficient bulbs and lighting, purchasing energy-efficient office equipment, as well as extensive recycling initiatives for paper, plastic, metal, glass and used cooking oil. Each of our companies have green initiatives in place which are tailored to their business to ensure environmental impact is minimised.
TECOM Group 'Operation R'
TECOM Group has a consistent track record across all of its business communities in reducing waste with significant reductions in electricity and water related CO2 emissions over the last few years.
As part of its green efforts, TECOM Group launched ‘Operation R’ to raise awareness of waste reduction across its business communities. The campaign recently hit a milestone having collected 1,000 tonnes of recyclable waste to create a cleaner, safer environment.
Jumeirah Frankfurt Skyline Honey
In an unlikely location to call home, more than 40,000 bees have created their hive on Jumeirah Frankfurt’s rooftop. Bees are an essential link in the world’s ecosystem, however numbers are declining due to natural and manmade threats.
The bees at Jumeirah Frankfurt enjoy an ideal location with the nearby botanical gardens, parks and balconies for a huge variety of flowers to visit. The Frankfurt bees keep the surrounding greenbelt thriving, and produce Skyline Honey for Jumeirah guests to enjoy in the restaurants and even as a spa treatment.