Jumeirah Inside is the product of two global brands with innovation at their core collaborating to create a travel and hospitality industry first.
Dubai Holding company Jumeirah Group and Google have developed a fully immersive and interactive digital travel platform. Jumeirah Inside is a digital experience epitomising Jumeirah's “Stay Different” promise by offering a unique personal journey through its properties across the globe.
It took three photography teams to shoot Jumeirah’s portfolio of 22 hotels and resorts in 10 countries, resulting in 270 interactive 360° video and photo ‘spheres’ to capture the magic of the Jumeirah experience.
The centrepiece of Jumeirah Inside is Burj Al Arab Jumeirah, an icon of Dubai and the world’s most luxurious hotel. The richness and vibrancy of Burj Al Arab Jumeirah is captured in stunning HD video, shot from various locations around the property including the helipad, the Royal Suite, and the renowned Atrium.
From here visitors may continue their exploration of all of Jumeirah’s hotels and resorts, taking a personal journey through over 600 hotspots, 3D sound and interactive elements, bringing each of the properties to life. Jumeirah Inside is optimised for desktop, tablet and mobile use, allowing sharing across multiple social platforms to inspire and spread the Jumeirah experience amongst friends. Available in English, Arabic, German, Russian and Mandarin, the platform opens Jumeirah’s doors to guests from all over the world.
Jumeirah Inside translates the brand promise to a digital platform, creating impressions and beginning guests’ Jumeirah experience even before they arrive.