Desert Ranch at Al Sahra Desert Resort in DUBAILAND® Proves Key Attraction for Families

Tourists and Residents Alike can Visit Destination to Indulge in Host of Family-Friendly Activities

23 June, 2011 – DUBAILAND®, the landmark leisure, tourism and entertainment destination and a member of Dubai Properties Group (DPG), today announced its newest attraction – the Desert Ranch, a unique eco-tourism concept set in the heart of the Al Sahra Desert Resort off the Jebel Ali Lahbab Road.

Comprising 2.4 kilometres of natural desert and home to many protected species of desert flora and fauna including the endangered Arabian Fox, the project is part of the Jebel Ali International Hotels and provides an ideal setting for a relaxing, fun and educational activity for families, schools and the youth, as well as for corporate activities.

The Desert Ranch provides a plethora of fun activities ranging from campfire Fridays, family picnics, educational field trips, horse leasing and riding, children’s’ clubs, ranch tours, Bedouin farms, camel cuddling, team building as well as corporate and executive coaching and development.

At the Desert Ranch, all ranch activities are designed to symbolise the ethos of Dubai’s heritage, promote the culture of the Arabian world and offer an opportunity for everyone to experience the desert environment in a safe and natural way.

As a monthly feature, the ranch team invites guests to join a traditional camp fire evening. The gathering enjoys storytelling and guitar sing-a-long, which bring back the ‘good old fashioned family fun’. Guests are welcome to bring their stories and song requests as well as a ‘braai pack’ and let the ranch team assist them to cook campfire style.

For those new to horse riding, lessons are available either individually or in a group, covering all the basics including the behaviour and psychology of horses. Offering a different experience, desert riding involves a sunrise or sunset journey into the sands with stunning views of the Dubai skyline.

Other family activities include the popular ‘camel cuddling’, an educational and fascinating encounter with some of Dubai's most cuddly camels. Participants get to meet the flock, participate in feeding and washing the camels, as well as learning how to ask the camels to lie down. This exercise is aimed at familiarising guests with camels, their behaviour, needs and historic importance in the UAE. Additionally, families can indulge in camel-milk tasting, a truly unique finale to this one-of-a-kind experience.

DUBAILAND®, has been designed to elevate the position of Dubai as an international hub for tourism and provides a diverse range of live and open attractions that offer tremendous value for money. The Desert Ranch is a testament to DUBAILAND®’s continued and active contribution towards Dubai’s vibrant leisure and entertainment scene.

About DUBAILAND®

DUBAILAND®, a member of Dubai Properties Group and a landmark tourism, leisure and entertainment destination has been designed to elevate the position of Dubai as an international hub for tourism. Covering an area of three billion square feet, DUBAILAND® comprises an unparalleled portfolio of diverse mega projects that include theme parks, cultural attractions, spas, hotels and resorts, sports and entertainment venues. These world-class projects are being developed by respected international and local investors.

About Dubai Properties Group

Dubai Properties Group (DPG), a member of Dubai Holding, develops and manages properties, communities and destinations.  Through its subsidiaries Salwan and Dubai Assets Management, DPG provides end to end solutions for a variety of services including sales, leasing, facilities management and security.The Dubai Properties Group offers a sustained level of quality and excellence from Dubai Properties, who develop fully sustainable communities, Salwan for property management services; and Dubai Asset Management, the facilities management and community security services provider.Founded on principles of transparency, accountability, and dedicated customer focus, Dubai Properties Group aspires to become the best partner in providing unique lifestyles, by creating a world class organization that offers a wealth of industry knowledge and expertise through its people. DPG will constantly seek new and innovative ways in delivering comprehensive solutions for its stakeholders, investors and business partners.

For further information, please contact:
Amr Diab
Account Manager
Jiwin Public Relations
An APCO Worldwide Company
Phone: +971-4-3692929
Fax: +971-4-3688001
Email: amr.diab@jiwin.ae 

Lina Zain Al Din
Senior Manager, PR and Media Relations
Dubai Properties Group
Tel:  + 971-4-4352042
Fax:  + 971-4-3672972
E-mail: Lina.ZainAldin@dubaipropertiesgroup.ae