DUBAILAND® Draws Crowds with Interactive Exhibits at Arabian Travel Market 2010
Dynamic Themed Journey through Live and Upcoming Attractions Captivates Visitors
9 May, 2010 – DUBAILAND®, the landmark leisure, tourism and entertainment destination and a member of Dubai Properties Group (DPG), drew thousands of visitors to its stand at Arabian Travel Market (ATM) 2010 with a host of live events and activities that showcased the destination’s exciting range of attractions.
ATM visitors were able to experience DUBAILAND’s live attractions with interactive elements that included fashion shows from Dubai Outlet Mall, freestyle football and professional sports coaching at Dubai Sports City and massages by spa hostesses at Palmarosa.
Guests could tee-off at Dubai Golf City, savor movie popcorn at Universal Studios Dubailand™, and sample cuisine from around the world at Global Village. In addition, the stand featured an immersive photo experience that allowed visitors to “picture themselves at DUBAILAND” and e-mail a virtual postcard from a number of open attractions throughout the destination.
Raffle prizes were also on offer for the live attractions in DUBAILAND® including laser tag and karting sessions courtesy from Dubai Autodrome at MotorCity, tee times for four persons at the award winning Els Club from Dubai Sports City, and shopping vouchers from Dubai Outlet Mall.
The 800-sq metres DUBAILAND® stand at Zabeel Hall showcased 15 world-class projects and partnerships including that of Dubai Autodrome in MotorCity®, Dubai Outlet Mall in Outlet City, Global Village and Dubai Sports City, Al Sahra Desert Resort, Dubai Lifestyle City, City of Arabia, Six Flags DUBAILAND, Legoland DUBAILAND, BAWADI, and The Tiger Woods Dubai.
The DUBAILAND® stand also prominently featured its successful partnership with Royal Caribbean International, the world’s largest global cruise line, to mark the completion of the first season together that delivered a joint product offering that brought thousands of guests to Dubai from around the globe.
Mohammed Al Habbai, CEO of DUBAILAND®, said:
The diversity of the entertainment offering we showcased during Arabian Travel Market 2010 attracted guest from around the world. The interactive stand allowed us to take guest on a themed journey through the destination while experiencing the sights sound and tastes of DUBAILAND.
DUBAILAND is live and operational with a diverse range of attractions that offer tremendous value for money.
About DUBAILAND®
DUBAILAND®, a member of Dubai Properties Group and a landmark tourism, leisure and entertainment destination has been designed to elevate the position of Dubai as an international hub for tourism. Covering an area of three billion square feet, DUBAILAND® comprises an unparalleled portfolio of diverse mega projects that include theme parks, cultural attractions, spas, hotels and resorts, sports and entertainment venues. These world-class projects are being developed by respected international and local investors.
About Dubai Properties Group
Dubai Properties Group (DPG), a member of Dubai Holding, develops and manages properties, communities and destinations. Through its subsidiaries Salwan and Dubai Asset Management, DPG provides end to end solutions for a variety of services including sales, leasing, facilities management and security.
The Dubai Properties Group offers a sustained level of quality and excellence from Dubai Properties for development of fully sustainable communities and Salwan for property management services company; to Dubai Asset Management, the facilities management provider and community security services.
Founded on principles of transparency, accountability, and dedicated customer focus, Dubai Properties Group aspires to become the best partner in providing unique lifestyles, by creating a world class organization that offers a wealth of industry knowledge and expertise. DPG will constantly seek new and innovative ways to deliver comprehensive solutions to its stakeholders, investors and business partners. Universal Studios, Universal Globe, Universal elements and all related indiciaTM & © Universal Studios. DUBAILAND® Tatweer Dubai LLC. All rights reserved.
For further information, please contact:
Dina Samhout
Account Manager
Jiwin Public Relations
Phone: +971-4-3755247
Fax: +971-4-3688001
Email: Dina.Samhout@jiwin.ae
Stephanie Goodell
Director PR & Corporate Communications
Dubai Properties Group
Tel: + 971-4-4352042
Fax: + 971-4-3672972
E-mail: Stephanie.goodell@dubaipropertiesgroup.ae