Dubai Properties Group and Dubai First Partner to Launch Platinum Credit Card for Residential Communities
Platinum Card Offers Rewards and Shopping Discounts at The Walk
Ibrahim Al Ansari, Chief Executive Officer, Dubai First, and Mohamed Binbrek, Group Chief Executive Officer, Dubai Properties Group
Dubai: 17 May, 2009: Dubai Properties Group (DPG), a member of Dubai Holding, and Dubai First, a Dubai Group company, have partnered to launch the first co-branded Platinum credit card in the Middle East and North Africa region for a residential community
Launched in association with MasterCard Worldwide, a leader in advancing global commerce, the credit card is aimed at residents in Jumeirah Beach Residence (JBR) and neighboring communities. It combines the benefits of community living with the advantages of an innovative financial services product.
The Platinum Credit Card offers a range of community privileges including attractive retail discounts and offers at shops located in The Walk at JBR. Card holders will have access to an exclusive loyalty program that features instant redemption of points for use within The Walk.The card also provides comprehensive concierge services, reduced rates on the facility management services by IDAMA and easy payment options on annual property maintenance fees.
Mohamed Binbrek, Group CEO of Dubai Properties Group, said:
Our partnership with Dubai First reiterates our commitment to delivering value added offers and innovative services. The new co-branded Platinum credit card will bring immense benefits such as exclusive offers and concierge services to JBR residents and the neighbouring communities. Effectively, the card will accentuate the ‘lifestyle of a lifetime’ advantage that JBR and The Walk have to offer.
Ibrahim Al Ansari, CEO, Dubai First, said:
We are delighted to have forged this unique relationship with master developers Dubai Properties Group. Together, we have developed an exclusive credit card for an exclusive customer segment. This Platinum Credit Card will help JBR residents get more out of life in their community.
Equipped with the PayPass™ contactless payment feature from MasterCard, the Platinum card holder can simply Tap & Go™ when making purchases under AED100 at accepted locations in the UAE. The programme offers a fast and convenient payment method for quick and small purchases.
Widely accepted around the world, the new credit card also offers value-added lifestyle benefits. These include special travel deals, concierge services, a discounted E-Gate pass, flexi pay plans, and phone banking.
The Platinum card will initially be available to residents of Jumeirah Beach Residence. It will later be rolled out in phases across surrounding communities. Card holders will be supported by a dedicated Dubai First branch located at Jumeirah Beach Residence.
Notes to Editors
About Dubai First
Dubai First, a Dubai Group company, was established in 2007 as a consumer finance provider from Dubai Holding. The company focuses on consumer and corporate credit cards. Dubai First's vision is to be a market leader in the region and distinguish itself by being a customer-focused, service-oriented consumer finance player. In 2009, Dubai First expanded its business line to offer corporate fixed deposits with highly competitive rate of return. For further information, visit www.dubaifirst.com
For media enquiries on Dubai First, please contact:
Maliha Aqeel
Account Manager, Finance Practice
Jiwin Public Relations
Tel: +9714 3613598
Mob: +97150 6331976
Email: maliha.aqeel@jiwin.ae
About Dubai Properties Group
Dubai Properties Group (DPG), a member of Dubai Holding, is a pioneering community developer that offers integrated and holistic services in real estate, retail, and hospitality and lifestyle management. Dubai Properties Group was established in 2008 to consolidate the operation growth of Dubai Properties different divisions into distinct business units. This evolution came from Dubai properties entity which aimed to contribute to the growth of Dubai by conceiving, developing and enhancing unique business projects.
With six synergetic lines of business, the Dubai Properties Group offers a sustained level of quality and excellence through its subsidiaries comprising Dubai Properties for customer service, sales and marketing interface; Salwan for property management services company; Injaz for the development of fully sustainable communities; Dubai Retail as the retail services company; Dubai Asset Management as the facilities management provider and community security services and Dubai Hospitality, as the hospitality field company.
Founded on principles of transparency, accountability, and dedicated customer focus, Dubai Properties Group aspires to become the best partner in providing unique lifestyles, by creating a world class organization that offers a wealth of industry knowledge and expertise through its people. DPG will constantly seek new and innovative ways in delivering comprehensive end-to-end solutions for its stakeholders, investors and business partners. In pursuing its ambitious objectives, DPG consciously works towards raising the benchmark of environmental standards while striving to reduce its carbon footprint in the countries and communities where it seeks a presence.
For media enquiries on Dubai Properties Group, please contact:
Muhannad Al Badri
Jiwin Public Relations
Tel: +971 4 3613572
Mob: +971 50 8559907
E-mail: muhannad.albadri@jiwin.ae