Dubai First Holds ‘Little Steps for Safety’ Workshop at United International Private School
“Little Steps for Safety” characters Zebrina, Lucy Listen, Larry Look, Rhonda Red, Handy Hold and Sammy Seatbelt, pose with the students of United International Private School, Dubai
Dubai: 15 March, 2009 – Dubai First, the consumer finance company from Dubai Group, a member of Dubai Holding, today announced its ‘Little Steps for Safety’ workshop for the junior students of United International Private School in Dubai drew the participation of over 300 children between the ages of 6 and 10.
The interactive event highlighted the elements of personal safety while crossing the road or riding a vehicle. The workshop used quizzes and animation to capture the attention and reinforce key messages among the young audience and raised children’s awareness to various types of risky road habits that could prove disastrous for themselves and to others. Adding to the fun of the session were six characters in costumes, each symbolizing a vital element of road safety.
In its objective to promote road safety measures for children, the ‘Little Steps for Safety’ programme engages the participation of parents and teachers through drawing their attention to simple accident-prone behaviour such as a parent calling out to the child from across the road.
Dubai First’s initiative has added significance in light of the recent reports released by the UAE government authorities stating 119 pedestrians were killed on the roads in 2007, 47 per cent of whom were children.
Launched by Dubai First in April 2008, ‘Little Steps for Safety’ is an integral component of its corporate responsibility programme and is implemented with the cooperation of the Roads and Transport Authority (RTA), Knowledge and Human Development Authority (KHDA) and U.A.E. police authorities.
Notes to Editors
Dubai First
Dubai First is the first consumer finance company of Dubai Group, established by Dubai Holding. Dubai First was launched as a result of extensive research into the regional finance industry, which revealed that the market is heavily overbanked but severely underserved. Dubai First aims to fill this gap and distinguish itself by being a customer-focused, service-oriented consumer finance player. Dubai First’s vision is to be market leader in consumer finance in the region. The strategy of the organization is to establish a centre of multi-functional excellence in the UAE and leverage this to enter new markets. Its signature product is the Royale MasterCard from Dubai First, an invitation-only sophisticated black card, fringed with a golden metallic border and embedded with a certified diamond set within a distinctive crest. For more information, please visit www.dubaifirst.com
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Maliha Aqeel
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Burgess Baria
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