Oman Insurance Company to Offer Cover for All 12 Complementary and Alternative Medicine (CAM) Treatments at Dubai Healthcare City
Dubai: 19 December, 2009 – Dubai Healthcare City (DHCC), a member of TECOM investments, today announced Oman Insurance Company (OIC) will be the first to cover all 12 streams of Complementary and Alternative Medicine (CAM) treatments licensed by its regulatory body – the Center for Healthcare Planning and Quality (CPQ).
Homeopathy, Ayurveda, Traditional Chinese Medicine, Unani Medicine, Osteopathy, Therapeutic Massage, Naturopathy, Chiropractic, Tai-Chi, Pilates, Yoga and Guided Imagery are included in the complementary and alternative treatments offered in the cluster. These can be obtained at DHCC clinics listed within OIC’s Alternative Medicines Network.
Dr. Ayesha Abdullah, Senior Vice-President, Dubai Healthcare City, said:
Integrated medicine, which combines Complementary and Alternative Medicine (CAM) as well as conventional medicine, is gaining popularity among medical practitioners and healthcare providers. With the outstanding global growth of this trend, we have realised it is imperative on our part to provide CAM services and educate the community about these medical streams that have been receiving wider acceptance.
CPQ along with ABC Coding Solutions has developed more than 421 new codes with descriptions to further regulate and measure the outcomes of CAM procedures within DHCC. The codes assist health insurance agencies to recognize effective CAM services, facilitate clinical audits and validation, performance management and improvements, as well as research.
Dr. Ayesha added:
Oman Insurance is the first to offer coverage for all 12 CAM services, which further demonstrates DHCC’s commitment to expand the scope of healthcare services. This is also part of our ambitious drive to raise regional healthcare excellence. We are proud of the remarkable success we have registered hitherto, and look forward to more partnerships for offering high quality patient care and meet the community needs.
Abdul Muttalib Mustafa Al Jaidi, CEO, Oman Insurance Company said
As a market leader, innovations and development of new products that benefit our customers is one of our responsibilities to the market. We have developed a special health insurance product insuring Complementary and Alternative Medicine (CAM) services provided by clinics in Dubai Healthcare City.
We are happy to announce that all 12 CAM services are being insured by us, a major milestone that integrates both western medicine and CAM. In fact, this is the future of medicine, and opens up a whole new world of choices for our esteemed customers in the UAE. It’s our privilege to collaborate with Dubai Healthcare City and the UAE Center for Healthcare Planning and Quality who have put in place stringent regulations for the protection of patients.
Headquartered in the UAE with 10 branches in all the emirates, Oman Insurance Company (OIC) is one of the premier insurance service providers that also has a presence in Oman and Qatar. Its high quality products reflect a true customer-focused approach in providing top-notch insurance coverage.
DHCC is currently working with more insurance companies to raise the awareness of CAM and to introduce new schemes for CAM treatment in DHCC clinics.
Established in 2004, CPQ ensures high-quality patient care throughout DHCC, while offering tools and measures to healthcare providers to drive continuous improvement.
Notes to Editors
Center for Healthcare Planning & Quality (CPQ)
The Center for Healthcare Planning & Quality (CPQ) is the joint endeavor of DHCC and its strategic collaborator Harvard Medical International (HMI) to attain highest international standards of healthcare delivery. Through planning, regulation and quality improvement initiatives in partnership with key stakeholders, CPQ aims to become a leading center of excellence in the region. CPQ ensures that DHCC has the right clinical services mix to meet patient needs, demands and expectations.
International best practices are utilized by ensuring the Licensing of healthcare professionals and facilities, Quality standards for healthcare practice, development of rules and regulations governing clinical practice, Complementary & Alternative Medicine (CAM) Regulations, Health Information Reporting and Analysis System (HIRAS) and Customer Feedback Unit that ensures the highest levels of customer satisfaction.
About Dubai Healthcare City
Dubai Healthcare City (DHCC), a member of TECOM Investments was conceived as the location of choice for quality healthcare and an integrated center of excellence for clinical and wellness services, medical education and research in the Middle East. It is the world’s first healthcare free zone and consists of two phases. The first phase of 4.1 million square feet is now operational with a medical cluster of day-care and outpatient clinics, diagnostic centers, rehabilitation centers, transplantation centers, hospitals and pharmaceutical and equipment suppliers.
DHCC is home to over 80 respected facilities operating to the highest international standards including: The Mohammed Bin Rashid Al Maktoum Academic Medical Center (AMC),The City Hospital, Mayo Clinic, Moorfields Eye Hospital Dubai, Dr. Sulaiman Al Habib Medical Center, the American Academy of Cosmetic Surgery Hospital, Dr. Nicolas & ASP, London Centre for Aesthetic Surgery, Dubai Gynaecology and Fertility Centre, Mughrabi Eye Centre and the German Heart Center. World-leading pharmaceutical companies are also based in DHCC such as Wyeth, Sanofi Aventis, Novartis, AstraZeneca, and Novo Nordisk.
The second phase will feature a dedicated wellness cluster comprised of Wellness centers, Nutrition centers, Resorts, Spas, and Sports Medicine facilities.
For further information, please contact:
Maya El-Hachem
Account Manager
Jiwin Public Relations
Tel: 00971 4 3692925
Email: Maya.Elhachem@Jiwin.ae