Dubai First Holds ‘Little Steps for Safety’ Workshop at Dubai Scholars Private School
400 Students Receive Instructions on Road Safety
Dubai: 21 April, 2009 – Dubai First, the consumer finance company from Dubai Group and a member of Dubai Holding, today announced over 400 students of Dubai Scholars School at Al Ghusais in the age group of 6–8 years received instructions on elements of road safety at the ‘Little Steps for Safety’ workshop.
Students of the first, second, and third grades assembled to participate in the workshop that featured quizzes, interactive exercises and six animated cartoon characters, each symbolising road safety issues such as traffic lights and zebra (pedestrian) crossings.
Interacting with the children, the Little Steps characters demonstrated the need to follow simple guidelines such as wearing seat-belts, holding an adult’s hand while crossing the road, or to ‘Stop, Look, and Listen’ at every instance.
Since the launch of Little Steps in April 2008, Dubai First has visited nearly 60 schools in Dubai and reached out to over 3,600 children across Abu Dhabi, Dubai, and Sharjah. The programme has enlisted the support of several public and private sector entities, including the Knowledge and Human Development Authority (KHDA), the Road and Transport Authority (RTA), Dubai Police, Abu Dhabi Police, Sharjah Police, Emirates Driving Institute, and the UAE Touring Club.
Notes to Editors
About Dubai First
Dubai First, a Dubai Group company, was established in 2007 as a consumer finance provider from Dubai Holding. The company focuses on consumer and corporate credit cards. Dubai First's vision is to be a market leader in the region and distinguish itself by being a customer-focused, service-oriented consumer finance player. In 2009, Dubai First expanded its business line to offer corporate fixed deposits with highly competitive rate of return. For further information, visit www.dubaifirst.com
Little Steps for Safety
Launched in April 2008, ‘Little Steps for Safety’ is Dubai First’s corporate social responsibility program that aims to raise awareness about child road safety in the UAE and educate students, parents and teachers observing road safety rules around schools. Since its launch, Dubai First has visited nearly 60 schools in Dubai and reached out to over 3,600 children across Abu Dhabi, Dubai, and Sharjah. The program is being run with the cooperation of the Roads and Transport Authority (RTA), Knowledge and Human Development Authority (KHDA) and U.A.E. police authorities.
For further information please contact:
Maliha Aqeel
JiWin Public Relations
Tel: +971 4 3613598
Mob: +971 50 6331976
Email: maliha.aqeel@jiwin.ae
Or
Burgess Baria
Jiwin Public Relations
Tel: +9714 3642199
Mobile: +97150 6961987
Email: burgess.baria@jiwin.ae