Dubai Holding Launches '12th Man' Campaign in Support of UAE National Football Team

Official sponsor urges UAE nationals to get behind their team at the GCC Cup in January

Dubai-UAE: 25 December, 2008 – Dubai Holding has launched its ‘12th Man’ campaign in support of the UAE National football team who will be competing at the 19th GCC Cup tournament in Oman, from January 4-17.

The campaign, which got underway at Al Ain Mall, in Al Ain, earlier this week, is aimed at encouraging UAE nationals to be part of the UAE team as it seeks to win the coveted regional football championship.

Khalid Al Shafar, Marketing Director, Group Marketing, Dubai Holding said:

As the official sponsor of the UAE national football team, Dubai Holding is keen to see UAE nationals get involved with their team during the GCC Cup through the 12th Man campaign.

The campaign will also help the UAE team to feel that they have the support of their countrymen who will, symbolically, be the team’s ‘12th Player’.

Following its launch in Al Ain, the 12th Man campaign has now reached Dubai. Fans can pick up a range of give aways, including flags, player masks, car stickers and ironing kits with the campaign logo for their kandooras, from the Dubai Holding stand at Dubai Festival City’s Festival Centre until Saturday (December 27th) during normal opening hours.

At the 19th GCC Cup in Oman, the UAE national team will be defending the title they won in 2007. The team will play three tough group matches in Muscat. On January 5 they will play Yemen; on January 8 Qatar and on January 11, Saudi Arabia. All three matches kick off at 6pm local time.

Notes to Editors

About Dubai Holding

Dubai Holding was launched in October 2004 to consolidate the various large-scale infrastructure and investment projects in Dubai, as well as to identify opportunities to develop future major projects that will benefit the UAE and the region.

The company has been created with the goal of providing a better future for all through the range of life-improving industries it is involved in. Each Dubai Holding operating company focuses on key areas which dynamically support the development of Dubai as a world-leading hub for commerce, leisure and finance.

Dubai Holding has created a strong presence in 13 various industries by developing pioneering initiatives spanning numerous sectors including Finance, Real Estate, Technology, Hospitality, Energy, Healthcare, Aerospace, Communication, Industrial Manufacturing, Biotechnology, Education, Leisure & Entertainment, and Telecommunication.

Dubai Holding’s seven member companies are: Jumeirah Group, TECOM Investments, Dubai Group, Dubai Properties Group, Tatweer, Sama Dubai, and Dubai International Capital.

Through these companies Dubai Holding has a foothold in four continents with 250 companies and over 18,000 employees.

The seven member have initiated, launched, and manage companies in different sectors. These companies include: Jumeirah Living, The Taste Department, Dubai Internet City, Dubai Media City, Dubai Knowledge Village, Dubai investment Group, Noor Islamic Bank, Borse Dubai, Dubai Properties, Injaz, Salwan Properties Management, Dubai Healthcare City, Universal Studios Dubailand, The Tiger Woods Dubai, Dubai Towers, Salam resort brand, Dubai International Capital Global Equity, and Dubai International Capital Private Equity.

For further information please visit www.dubaiholding.com